Tired of paying over 30% in commissions to meal delivery services such as Grubhub and Uber Eats? While these apps are convenient, the prices quickly accumulate. Setting up your own online purchasing system will help you avoid these fees, and it is easier than you think. In this article, we’ll walk you through steps how to set up online ordering system for your restaurant to start accepting online food orders directly from your restaurant’s website and mobile app.
Key Takeaways
- A dependable online ordering system is simple to set up, offers necessary functionality, and avoids the need for numerous third-party apps.
- Make sure your online menu is clean and well-organized so that clients understand exactly what they are getting.
- Look for a system, such as UpMenu, that allows you to own both the customer data and the platform, giving you complete control over both profits and client information.
- Your online ordering system should include a branded mobile app to make ordering easier and faster for customers.
- Promoting your online ordering system is critical for getting clients to place orders through your website and mobile app.
What is an Online Ordering System?
Customers can quickly order food for delivery using an online ordering system on a restaurant’s website or mobile app. Customers can browse menus, place orders, and pay online without leaving their homes. For restaurant operators, these systems simplify order administration, track sales, and allow for online menu planning, all of which improve overall efficiency.
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Online ordering system key features
Now that you’ve learned how to configure online ordering system specs, you’re ready to proceed. Let’s look at the important elements that can help you manage and improve your restaurant’s operations.
Restaurant website ordering
Restaurant internet ordering allows customers to place online orders directly from your website, resulting in less call-in orders and more time for you to focus on other activities. Clients may quickly find your menu items, check menu price, delivery zones, and place online orders.
iOS and Android mobile app
Customers can place online orders through a restaurant ordering app without having to install any third-party apps. Orderzone’s ordering app contains everything your customers need for a simple meal ordering experience, including a list of your food choices, prices, and payment options.
And, best of all? You can develop your own app to match your company’s identity. This allows clients to become more comfortable with your software. Plus, no technical knowledge is required to get started.
Online payments
Aside from accepting food orders, your online ordering system has an online payments option that allows clients to make orders straight through the app. Hungry clients just place their orders through your branded app, pay, and then pick up or have their meals delivered to them.
Promotions & coupons
Want to create a promotional offer at your restaurant? Create promos and vouchers to attract customers to order food from you. Use your online ordering system to send SMS texts notifying customers about your latest discounts, and watch the food orders roll in!
Get inspired by these restaurant promotion ideas.
POS Integration
Another useful option only more advanced online ordering systems come with is POS integration, which allows you to process customer orders online. But Orderzone takes things a step further. There’s no POS integration app or third party app that needs to be downloaded – everything you need to process payments is in one system.
Marketing tools
You have all the restaurant marketing tools you need to increase table reservations, food orders, and income in one place. Set yourself apart from local competition by initiating promotions, SMS, email, and push campaigns, or automating messaging—all through your Orderzone online ordering system.
What are the benefits of an online ordering system?
Introducing an online ordering system to your restaurant’s daily operations will save you a lot of time and expedite the food ordering process, but that’s only the beginning.
Save on commissions
Not all internet ordering methods are alike. Most impose high commission costs, which reduce your revenues, especially when using third-party delivery providers. With Orderzone, 100% of your profits go directly into your pocket; all you have to pay is a set monthly cost. This means increased restaurant revenue per order and complete control over your business operations.
Marketing benefits
With a full-featured online ordering system like Orderzone, all of your marketing initiatives are at your fingertips, eliminating the need for third-party apps and giving you complete control. You also receive access to a number of useful tools that will keep your clients up to date on the latest bargains.
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All the customer data in one spot
Orderzone gives you complete control over your consumer base. With a built-in restaurant CRM, you can monitor how frequently customers place online food orders, how much they spend, and so on. And, most significantly, you own the customer information.
Fewer ordering mistakes
Manual orders sometimes make mistakes, but an internet ordering system for restaurants virtually eliminates them. Customers go to your website or branded app, select their food, and choose delivery, pickup, or dine-in—no need for phone orders, which reduces errors.
More sales and increased revenue
Orderzone online ordering solution allows you to increase sales and revenue without relying on third-party online ordering systems. Built-in marketing tools allow you to efficiently target your present customers. Launching trackable marketing campaigns allows you to understand exactly how to boost sales at your restaurant while maintaining all data in one place.
