Running a takeaway or restaurant in the UK has never been more competitive. Rising food costs, staff wages, energy bills, and rent are already putting pressure on profit margins. Yet many businesses are still giving away up to 30% of every online order to third-party delivery platforms.
Think about it for a moment.
If a customer places a £20 order and the platform takes 30%, you instantly lose £6 before paying for ingredients, packaging, staff, and overheads. Over hundreds of orders every month, this can cost your business thousands of pounds. Many online ordering platforms and restaurant technology providers highlight that commission fees can significantly reduce restaurant profits and limit growth opportunities.
The good news is that there is a better way.
The Real Cost of Third-Party Delivery Apps
Most takeaway owners focus on getting more orders, but fewer pay attention to how much money they are losing on each sale.
When customers order through third-party marketplaces, you often face:
- High commission fees on every order
- Extra marketing charges
- Limited access to customer information
- Increased competition with nearby restaurants
- Reduced control over your brand
Perhaps the biggest problem is that these platforms own the customer relationship. They control the customer data, communication, and future marketing opportunities. Many commission-free ordering providers highlight that restaurants often lose direct access to valuable customer information when relying solely on marketplaces.
Why Direct Orders Are More Profitable
Every order that comes through your own website puts more money back into your business.
Instead of paying commission on every transaction, you can encourage customers to order directly from your restaurant.
Benefits include:
Keep More Profit
When customers order directly, you keep significantly more of the sale value rather than giving away a percentage to third-party apps. Commission-free systems allow businesses to retain the full value of their orders while operating under their own brand.
Own Your Customer Data
Direct ordering allows you to collect customer information, understand buying habits, and create targeted promotions that encourage repeat business.
Build Customer Loyalty
Customers remember your restaurant not the delivery platform. This helps strengthen your brand and increase repeat orders over time.
Full Control Over Promotions
You can create special offers, loyalty rewards, discount codes and gift cards without relying on third-party platforms. Many modern direct-ordering systems include loyalty programs and promotional tools designed to increase customer retention.
How OrderZone Helps Restaurants Keep 100% of Their Sales
If you’re looking for a simple way to stop paying commission fees, OrderZone provides a commission-free online ordering solution built specifically for UK restaurants, takeaways, cafés, and food businesses.
Unlike traditional delivery marketplaces, OrderZone offers:
- A fully branded online ordering website
- Zero commission on customer orders
- Mobile-friendly ordering experience
- Loyalty programmes
- Gift card functionality
- QR code table ordering
- Marketing and analytics tools
- Secure payment integration
OrderZone states that businesses can receive orders directly through their own branded website while keeping 100% of their sales revenue without commission charges.
